Alejandro Meyerhans

Act I — The Fool

2015. I go to India armed with a backpack filled with naiveté, a head filled with questions, and a bank account not very much filled at all.

I learned the phrase sab kuch milegaa — everything is possible, you will receive everything. I learned it in my mind, but I didn't integrate it into my heart.

सब कुछ मिलेगा "Everything will come to you."

I went back to Spain and got stuck in a dead-end waiter job in a seaside restaurant. Twelve hours on, twelve hours off, every single day. No future prospects.

Act II — The Out-of-Reach Opportunity

2016. I go back to India to attend a wedding. I surf someone's couch in Kolkata and someone recommends me I read The 4-Hour Workweek. I thought four hours was crazy — I would have accepted forty because I was working eighty. I read that you could build websites on the internet and monetize them with affiliate marketing. I thought that was crazy too.

I started reading about it. I found out you could make actual real money this way. So I started trying. I spent two months figuring out how to build a homepage on WordPress.

Eventually things started to fall into place. I built my first affiliate site. The day I made my first $200 on my own — without selling my time to a restaurant — that was the day sab kuch milega proved itself. Everything was indeed possible.

The Chance

2017. Dominic Wells gives me a chance to run his sales funnels, even though I don't know what a sales funnel is.

I saw a job ad for more money than I had ever made and spent 72 hours studying sales funnels, recorded 300 takes of my introductory video, and built a 30-minute flowchart overview of how I would design his funnels.

He hired me.

"God bless this man because he gave me the chance I needed to throw myself into the world and do something more meaningful than serving tables." — On Dominic Wells

The Onfolio Years

2018. Turns out I am only mediocre at sales funnels (shocker) but pretty decent at running websites. I pitched Dom to build a portfolio of content sites. He took those early seeds and turned them into something much larger: Onfolio, which launched on the NASDAQ in August 2022 ↗.

Flying Solo

Late 2018. While building Onfolio, my affiliate sites had grown from side income into a real business. I registered Meyer Digital Media as a publishing house to hold them. Then something unexpected happened — I accidentally became oversubscribed.

I was active in Facebook groups where independent publishers shared their SEO struggles. I had answers, so I just did that. Answer. Before I knew it, multiple people per day started asking me to fix their site speed, audit their sites, manage their SEO.

I knew SEO and sales, and I knew that sales is a transfer of enthusiasm, and I was enthusiastic about helping them — they were legit in their endeavors and I knew how to turn their SEO around. I never intended to do client work. I was happy running my own sites on my own time. But the work found me.

By 2019, I was so oversubscribed that I couldn't do my job for Dom properly. I'd rather get out than fail someone who gave me my shot. So I told him, went solo, and convinced myself I knew what I was doing. I did not.

Then March 2020 happened. Heartbroken. Nowhere to live. Stuck in a country away from home. Lost all my money, twice. 2021 was kinda rocky but recovered and got complacent. I felt a little meaningless though. I wanted a worthy challenge.

Act III — The Impossible Task

2022. I'm given the opportunity — thanks to Dom — to turn around a business with no leadership, no office, no dashboards, no accountability chart, no employees. The business had lost 60% of its revenue in four months.

This was something only a fool would say yes to.

Behold, the fool.

Act IV — The Map

During 2025, I started mapping — not just SEO strategies, but everything. What are the fundamental domains of a business? Of a life? What do you need to master to survive and navigate with clarity?

Eight days before my presentation at the Link Building Mastery conference in Chiang Mai on November 14th, I had no talk. I could talk about a lot of things, but I had no clarity on the biggest question I wanted to answer:

"What's a talk only I could give?"

I did what I do to crack big questions. I threw more questions at it. Who'll be in the room? Who else is speaking? What will already be covered? What numbers do these people care about? What kind of stories will resonate with them? How do I want them to feel? What's the most valuable thing I know that I could share?

I kept drawing circles with things written on my silly little whiteboard until I had an eureka moment where it all fell into place by itself.

The Entrepreneur's Map & Compass framework crystallized. I couldn't possibly say I invented it, not even that I discovered it. It was always there, in "plain" sight — waiting for somebody to look at principles from Feng Shui, symbolism, psychology, business fundamentals, color theory, music and harmonics, language, and theology, with a sprinkle of Marcus Aurelius's Meditations, Sun Tzu's Art of War, and Rumi's Sufi poems all at the same time. A lot of things clicked in my brain at once because it was the right time, the right place, the right headspace, and this brain of mine had consumed the right inputs over 29 years of compulsive reading.

For many of those years, I thought I was wasting time — a prisoner of my own interests. Every hour spent reading about astronomy, lists of Popes, the Black Legend of the conquering of the Americas, or the evolution of Sanskrit-based languages in Southeast Asia was not an hour spent going to the gym, optimising my career, or saving money. I went archery shooting just to know what it feels like to hold a bow, so I could understand why skilled archers were so valued in medieval times. I took a pottery class and finally understood why ceramic vessels from 9,000 years ago sit in museums — you spin the wheel, feel the clay, see the kiln, and witness art and complexity that endures for millennia. Through pottery you connect with the earth element. Through the earth element, with Feng Shui. Through Feng Shui, you think about how elements distribute across the plane of a conference room, then across a talk itself. You want stories — three stories woven together, because a cord of three strands is stronger. And then you're overwhelmed by the complexity of what you're trying to think about, but you can't stop it because it's so unbelievably exciting.

But it really felt like I wasn't creating it. Not at all. It was just appearing. The way math works — you don't invent an equation. You merely see it, and then, oh, now I understand. Now we understand a bit more about the universe. It was literally like that.

Seven concepts emerged: Knowledge, Stories, Math, Emotion, Language, People, and Energy. And a compass — core values at the heart, with your Vision as the true North, and Relationships, Finances, and Health as the magnetized mass.

I wrapped it with my story and presented it to 100 people. The reception from the audience was what you could say, mixed. Some deadpan faces, some smiles, some full checkouts, some confused looks. "Is this an SEO conference?" I could almost hear their thoughts. Some however came forward afterwards and blessed me with some really deep questions and rich conversations. That day, I knew this was bigger than severe sleep deprivation and a creativity fueled rush made into a conference talk — it was the operating system for meaning I'd been running without realising it and that some people were ready to pay for the book if only I sit down and write it.

Now — The Lighthouse

Started working on building out my own concepts properly. Returned to the blade — doing hands-on SEO, building my own properties, publishing original research on patents and algorithms.

The more I learn, the more I know that I don't know. It's how it's meant to be. The work only deepens, the curiosity sharpens. So I'm still asking, seeking and knocking. What I share here is whatever gold it is I encounter along the way.

"It is very simple to be happy, but it is very difficult to be simple." — Rabindranath Tagore

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Beyond the Work

Amateur in the French sense of the word — celui qui aime, one who loves. Chess player, salsa dancer, calligrapher, poet, compulsive reader, even more compulsive writer. A loving student of Creation itself, raised by two artists — a painter and a classical Spanish guitarist born inside a ceramics factory. These aren't hobbies disconnected from the work; they are the foundation. Every principle from art — contrast, composition, balance, timing, empty space… — is transportable to any other dimension of life. The cross-pollination from experimenting with subjects that seem to have nothing to do with one another until they do is the work. The Atelier is named after the artist's workshop for a reason.

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Principles

From the Fool's Journey — the five principles that survived the fire:

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