The Atelier
AI skills, custom GPTs, blueprints, frameworks, and the tools I actually use — published openly.
Take what's useful. Share it with your team. Deploy it in your business. The only thing I ask is that you use it honestly.
Featured Systems
4-Stage Pipeline
Topical Mapping
End-to-end system that takes a domain from raw keyword data to a fully architected site structure. Grounded in siteFocusScore, Seed Distance PageRank, and phrase-based indexing patents.
3-Stage Pipeline
Voice Cloning
Captures how someone thinks, writes, and persuades across 14 dimensions — then transforms any content to sound authentically like them. Gets smarter over time through a wins calibration system.
AI Skills for Claude Code / Google Antigravity
Production-tested skills I use daily. Each one built, refined, and battle-tested inside a real agency operation. Maintained and versioned. All skills can run on Claude Code or Google Antigravity as the execution layer. Click any skill to download it from GitHub.
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Search IntelligenceSkill
Extracting Keyword Universe
Extracts the complete keyword universe for any website using Ahrefs MCP. Pulls organic keywords, discovers competitors, expands with matching/related terms, and classifies by intent.
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Search IntelligenceSkill
Clustering SERP Intent
Analyzes SERP overlap to determine which keywords belong on the same page, assigns heading hierarchy, and validates intent coherence.
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Search IntelligenceSkill
Building Topical Maps
Assembles SERP-clustered page groups into a hub-and-spoke topical map with gap analysis and priority scoring. Grounded in siteFocusScore/siteRadius patents.
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Search IntelligenceSkill
Designing Site Architecture
Designs internal linking architecture using Kyle Roof's reverse silo principles. Grounded in siteFocusScore, Seed Distance PageRank, and phrase-based indexing patents.
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Search IntelligenceSkill
Analyzing NLP Optimization
Analyzes the NLP optimization of any page using the Google Natural Language API. Extracts entity salience, content categories, and sentiment — useful proxies for understanding how machine systems parse content. Includes setup guidance for your own API key.
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ThinkingSkill
Crafting Ideas
Turns raw sparks into precise, locked-down specs through a two-mode process: Explore (think out loud with a sharp collaborator) and Lock (dictate specs with surgical precision). The Running Ledger tracks every confirmed decision. Pairs well with Socratic Brainstorming.
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ThinkingSkill
Socratic Brainstorming
Facilitates a Socratic design process to refine requirements before any code is written. Surfaces assumptions, explores trade-offs, and arrives at solutions through disciplined questioning — not guessing.
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ThinkingSkill
Diagnosing Root Cause
Root cause diagnosis that guides the user into a branching, evidence-checked, psychologically safe process. Helps finding the real problem, not just the first plausible explanation.
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OperationsSkill
Creating Prompts
Builds high-performance, reusable AI prompts using the "Prompt Brain" methodology. Transforms vague instructions into structured, predictable systems that produce consistent outputs every time.
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OperationsSkill
Creating Skills
Generates complete, production-ready AI skill directories from requirements. Handles folder structure, YAML frontmatter, workflow checklists, validation loops, and helper scripts. Pairs naturally with Creating Prompts.
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OperationsSkill
Gathering Intelligence
An Intelligence Officer that pools data from the external world, condenses it into actionable insights, and transmits it as landscape maps, comparative tables, or raw dossiers. Recon or targeted — your call.
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FrameworksSkill
Defining Avatars
Builds deep psychographic avatar dossiers that capture the full human experience. Takes any starting input and produces a comprehensive 15-section profile of your ideal customer. Pairs exceptionally well with the Voice Pipeline — avatar dossiers let the Adjusting Voice skill calibrate the same voice for different audiences.
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FrameworksSkill
Sourcing Voice Material
Discovery-driven curation engine that interviews the user, maps their publishing platforms, and assembles a performance-filtered corpus of their best work. Supports YouTube, blogs, LinkedIn, email, podcasts, and more.
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FrameworksSkill
Extracting Voice Profile
Analyzes a content corpus across 14 dimensions — from sentence rhythm and word selection to cognitive sequencing, emotional architecture, and humor patterns — to produce a structured voice profile that captures how someone thinks, writes, and persuades.
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FrameworksSkill
Adjusting Voice
Two-pass voice transformation engine. Takes any content and makes it sound like a specific person wrote it, using the 14-dimension voice profile from Stage 2. Gets smarter over time through a wins calibration system. Works best when paired with an avatar dossier from Defining Avatars.
Custom GPTs
Custom-built GPTs for specific tasks. Click and use — no setup required. These are maintained and updated as new model versions release.
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Search IntelligenceOpen in ChatGPT →
Google Quality Rater GPT
Evaluates any page against Google's Search Quality Evaluator Guidelines. Scores E-E-A-T dimensions, identifies YMYL considerations, and produces actionable quality improvement recommendations. Actively maintained.
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Search IntelligenceOpen in ChatGPT →
3D Content Scan
Evaluates any web page across 3 dimensions: Human Quality (Google's QRG), Search Engine Signals (8 patent-referenced ranking areas), and AI/LLM Citation Readiness. Scores 0–10 per dimension with your top 5 priority fixes. Just paste a URL.
Tools I've Built
Software I built to solve my own problems. If it works for me daily, it might work for you. Click to view the source on GitHub.
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OperationsView on GitHub →
Vocalis
Speech-to-text powered by OpenAI Whisper with intelligent formatting. One hotkey to record, three formatting modes (polished, raw, structured), and zero data stored. Pastes directly into whatever app you were using. Windows & macOS.
Tools I Use
These are the tools in my daily stack. If a link is an affiliate link, I tell you — and I also give you the direct link so you can bypass it if you prefer.
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Search IntelligenceVisit Ahrefs →
Ahrefs
The backbone of my search intelligence stack. Keyword research, backlink analysis, SERP tracking, site auditing. Their API + MCP server powers most of my AI skills.
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Search IntelligenceVisit Radarkit →
Radarkit.ai
AI visibility tracker that pulls actual prompt results from browser-logged-in users in the actual GEO you're tracking — not the API. Real user sessions, real results, real data for GEO strategy.
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Search IntelligenceVisit SEOgets →
SEOgets
Centralizes Google Search Console data and makes it actually navigable. Faster pattern recognition, cleaner views, better segmentation than the native GSC interface.
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Search IntelligenceVisit POP →
Page Optimizer Pro
On-page content optimization tool that scores your pages against top-ranking competitors. Term frequency recommendations, content scoring, and competitor benchmarking based on real SERP data.
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Search IntelligenceVisit RankMath →
RankMath
WordPress SEO plugin that handles schema markup, meta tags, sitemaps, redirects, and on-page analysis. The control panel for WordPress technical SEO without the bloat.
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Search IntelligenceVisit GeneratePress →
GeneratePress
The fastest WordPress theme I've tested. Lightweight, clean code, no layout shift, sub-second render times. When page speed is a ranking signal, the theme is the foundation.
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Search IntelligenceVisit WP Rocket →
WP Rocket
WordPress caching and performance plugin. Page caching, file compression, lazy loading, database optimization. The easiest way to make a WordPress site fast without touching code.
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Search IntelligenceVisit ShortPixel →
ShortPixel
Image optimizer for WordPress. Compresses and converts images to WebP/AVIF automatically on upload. When LCP depends on image weight, this runs in the background and handles it.
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OperationsVisit Antigravity →
Google Antigravity
Persistent memory across conversations, MCP integrations with Ahrefs and GitHub, a library of 50+ skills, and agent workflows I use to run SEO audits, write content, build sites, and manage operations. Every AI Skill on this page lives inside it.
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OperationsVisit Asana →
Asana
Sanity center. Project management, task tracking, team coordination — the place where chaos goes to get organized. Everything that needs to happen lives here.
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OperationsVisit Brain.fm →
Brain.fm
AI-generated functional music designed to increase focus. Not background music — engineered audio that modulates neural phase locking. Sounds like sci-fi, works like coffee without the crash.
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OperationsVisit tl;dv →
tl;dv
Meeting recorder and AI notetaker. Records calls, transcribes everything, generates summaries, and lets you search across all your meetings. Never lose a client insight again.
Strategic Advisory
The Private Atelier
I run private intelligence briefings and system architecture audits for SEO teams, agencies, and operators building AI-assisted search workflows.
The Dispatch
Receive The Lab Notes
Every week, I ship one raw dispatch from the lab: new open-source tools, patent breakdowns, and system architectures. One email. Unsubscribe in one click.