Search Intelligence
Research
Deep analysis of how search actually works — from patent mining and API leak forensics to algorithm research and practitioner testing.
On the Record
Source Exhibit · Filed on the public record
The evidentiary bedrock — how we know what we know about Google Search, drawn straight from the primary sources.
PrimarySource Exhibit · Filed on the public record
What Google Said Under Oath: The SEO Practitioner's Guide to the DOJ Antitrust Trial
The definitive primary-source analysis of U.S. v. Google LLC — mapping 37 search systems and components, 95 cited witnesses, and 842 exhibits to what practitioners actually need to know.
U.S. v. Google LLC · No. 1:20-cv-03010-APM · D.D.C. Read the record →
Cornerstones
The canonical guides — the load-bearing syntheses to navigate by, built from the building blocks below.
Browse by layer
- Patent US9558233B1: The Click Test — How Google Decides Whether Your Backlinks Count
- Patent US9002832B1: The Low Quality Site Classifier — How Google Can Demote a Whole Site for the Company Its Backlinks Keep
- Patent US7536408B2: Phrase-Based Indexing — Why a Link Has to Make Sense Before It Can Matter
- Patent US8661029B1: NavBoost — Google's Click-Based Ranking System
- Patent US10055467B1: Group-Based Quality — How Bad Pages Drag Down Good Pages
- Patent US8938463B1: Position Bias Correction — NavBoost's Calibration Layer
- Patent US9514194B1: Category-Relative Dwell Scoring — Why 60 Seconds Means Different Things
- Patent US8682892B1: Google Patented Unlinked Brand Mentions as a Ranking Signal — Here's the Exact Mechanism
- Patent US9268820B2: How Google Decides Whether Your Brand Deserves a Knowledge Panel
- Patent US7716225B1: How Google Decides Which Links Actually Matter
- Patent US7603350B1: How Google Built a Trust System Based on People, Not Links
- Patent US11409748B1: How Google Turns Your Headings Into Vectors
- Patent US10235423B2: Google's Entity Scoring Formula — The Math Behind Who Ranks
- Patent US8577893B1: Google's Been Reading the Text Around Your Links Since 2004
- Patent US9767157B2: Predicting Site Quality — The Panda Patent
- Patent US7346839B2: How Google Uses Time Against Link Builders
- Patent US9953049B1: How Google Measures Your Distance from the Sites It Trusts