Alejandro Meyerhans
Building systems for search discoverability through original research, proprietary frameworks, and hard-won operating experience. Systems thinker. Patent researcher. Clarity-first.
What I Work On
Three disciplines, one operating system.
Research & Analysis
Patent analysis, algorithm research, the TCLUB framework (Technical, Content, Links, UX, Brand) and GEO for AI discoverability. Understanding why search systems work, not just what to do inside them.
Building & Scaling
Seven years building a 25-person agency across four continents. Systems, hiring, EOS implementation, AI workflows and agents, delivery standards.
Philosophy & Methodology
Original frameworks for navigating business complexity: the Entrepreneur's Map & Compass, TISEL methodology, and the philosophy that ties them together.
Latest Research
View All →Patent US7536408B2: Phrase-Based Indexing — Why a Link Has to Make Sense Before It Can Matter
A full breakdown of Google's Phrase-Based Indexing patent — how related-phrase co-occurrence, information gain, and related-phrase bit vectors turn a page into a topical fingerprint, and how that fingerprint decides which of your links actually count. Filed 2004 by Anna Patterson, architect of Google's TeraGoogle index.
13 · 07 · 2026What Google Said Under Oath: The SEO Practitioner's Guide to the DOJ Antitrust Trial
The definitive primary-source analysis of U.S. v. Google LLC — mapping 37 search systems and components, 95 cited witnesses, and 842 exhibits to what practitioners actually need to know.
22 · 05 · 2026Patent US8661029B1: NavBoost — Google's Click-Based Ranking System
The original NavBoost patent, filed in 2006 and codenamed CRAPS internally, describes the mechanism behind one of the most influential known re-ranking signals in Google Search. Patent analysis of the LC ratio, click weighting, three-level aggregation, and anti-spam safeguards.
Podcast
In the Query
Conversations that go beneath the surface. Deep dives into search patents, agency operations, and the mental models driving modern SEO.
International Speaker
Saigon SEO Mastery Summit · World of Search Manila · Link Building Mastery